The point of Digital Advertising

Digital Advertising

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The UK internet advertising spend is on track to go over £7 billion in 2014. In 2013, 35.7 million people in the UK (that’s 73% of the population) went online every day.

There are so many different ways to target your audience, and the digital market is constantly changing, so keeping up to speed can be a full time job. At TPM Media, it is part of our job to make sure that we are at the forefront of these changes, ensuring that we are always recommending the best campaigns for our clients.

All roads lead to online….but the seed is often planted elsewhere; this is why digital will always be part of the mix and not the only media that we will recommend. With £1 in every £4 spent on online, £3 is still spent on traditional media, so there is a need to integrate other media with online.

Whilst you could just choose the sites that your adverts appear on, we find tracking the user achieves fantastic results. We do this through various targeting methods including behavioural, contextual, retargeting and geographically targeting the audience. We work with a number of partners and can guarantee a minimum 0.1% CTR from some of these methods. This means that you know from the onset of the campaign the minimum results the campaign will deliver.

The great part of online advertising is that you are able to track the response. We can advise you of how you need to be tracking your results, especially when using other forms of media, like watching for spikes when TV or radio ads are live.